Larry Modder is VP and Global Head of Advisor Relations overseeing all aspects of Persistent’s interactions with third party market advisors, management consulting and advisory firms.  Larry promotes Persistent’s digital leadership position with key management consultants who guide the IT sourcing market.  He guides his former and current clients on large-scale business transformations, sourcing best practices and digital engineering best practices.

Larry has over 27 years of sales, marketing and channels experience. Before joining Persistent, Larry spent nearly twenty years at Cognizant as Head of Sales in Life Sciences business unit and later as Head of Advisor Relations.  In this role as Head of Sales, Larry was one of the early founders that helped this start-up business unit scale to be one of the largest business units in Cognizant. Before Cognizant, Larry worked with Keane, Cambridge Technology Partners, Siemens and Breakaway Solutions. 

Larry holds dual degree in Communications and Political Science from the University of Rhode Island, Kingson, RI.