Client Success

Experience an elevated Marketing Cloud and ace B2B Marketing with the added advantage of lead scoring & grading.
Introducing Persistent’s custom-built lead scoring engine, designed to enrich Salesforce Marketing Cloud. This engine provides marketers the insights they need to trigger meaningful 1:1 communication across devices while becoming data-driven and customer-obsessed.
The lead-scoring engine empowers your teams to precisely measure essential metrics including the prospect’s level of interest, their likelihood of conversion and more. This means you can plan better lead nurturing strategies and empower your teams to make effective, intelligent, and informed marketing moves.
Reach out for more information on how you can unleash the true power of lead scoring and maximize your Marketing Cloud investment.
The lead-scoring engine provides the following benefits,
Our teams helped FAZ intelligently automate and generate new monetization strategies based on existing...
Watch how Atlantis Beach supercharged their marketing strategies with data, connected by the power...
DELTA Machines, an innovative, family-run company is a leading distributor and servicer of high...
Through our 18-year partnership with Salesforce we’ve delivered 1,400 joint engagements while growing our global practice with 1,400 Salesforce Engineers, 30,000+ Trailhead Badges, and 2,700 Developer, Platform and Industry Certifications.
Bringing excellence with a 5 out of 5 CSAT Score and a global delivery model that delivers cost benefits for our customers.
Click, connect and unify all your data in one place with Datorama and enjoy a well-connected marketing ecosystem with Interaction Studio to guarantee you never miss an insight.
Award & Recognition
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CX Transformation
CX Transformation
CX Transformation
Persistent will update your request, which will take no longer than 3 business days
Jiani Zhang is President of the Alliance and Industrial Solution Unit at Persistent Systems. Prior to this role, Jiani was the General Manager of Industrial Sector for Persistent Systems. Jiani has extensive experience in management consulting, marketing, product development and technology management. She also holds expertise in building and growing a business with P&L responsibility and leading teams in business strategy, offering & product development, go-to-market, and sales execution. Prior to Persistent, Jiani has also served as Director of Offering Management for IBM Watson IoT Platform and Head of Offering Strategy for IBM Industrial IoT where she pioneered the creation of the Industrial Analytics/AI IoT solutions.
Vice President, Principal Analyst Serving CIO Professionals
Jeffrey helps CIOs and digital leaders succeed by working with them to improve their software delivery capability and by helping them assess the relevance of emerging software technologies. As a 25-plus-year software industry veteran, he’s helped clients improve their development shop culture, apply Agile and continuous delivery best practices, and build successful developer ecosystems. Jeffrey’s been a developer; managed development teams; built award-winning commercial development tools; and, over the past decade, has helped Forrester clients navigate mobile, cloud, IoT, DevOps, and low-code technologies and tools.
Previous Work Experience
Jeffrey has been with Forrester since 2006. Prior to joining Forrester, Jeffrey worked at IBM, Rational Software, and was part of Accenture’s Advanced Systems Group.
Education
Jeffrey holds a B.S. in economics from the Wharton School at the University of Pennsylvania.
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