Augmented Reality

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What is Augmented Reality?

Augmented Reality (AR) is a technologically advanced version of the physical world. AR comes into reality with digital visual elements, sound, or other sensory stimuli.

Augmented Reality technology superimposes digital images and data on physical environments and objects to meet this enduring need.

AR augments reality with enhanced, computer-generated elements. AR is an interactive and reality-based display environment that uses computer-generated display, sound, text, and effects to enhance the real-world experience of the users. It is a growing trend among companies involved in mobile computing and business applications. The ever-changing consumer wants new ways to buy and experience things.

What are the business benefits of Augmented Reality?

  • Augmented Reality has become a new interface between humans and machines.

  • Augmented Reality improves the visual experience for users, allows for new ways to receive and follow instructions, and provides the required outcomes.

  • By embedding augmented reality directly into the context of the consumer experience, the opportunity to absorb and act on it increases.

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