Glossary

Customer Intelligence

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Agile Development AIOps Analytics Platform API Integration API Management Application Modernization Artificial Intelligence Augmented Reality
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Banking as a Platform Banking as a Service Big Data Business Analytics
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Claim Automation Claims Management Clinical Research Clinical Software Cloud Advisory Cloud Deployment Cloud Infrastructure Cloud Migration Cloud Native Development Cloud Security Cloud Strategy Cloud-native Security Core Banking Corporate Banking Customer Data Platform (CDP) Customer Experience Customer Experience Journey Customer Experience Strategy Customer Intelligence CX Strategy Cyber Resilience Cybersecurity
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Edge Computing Enterprise Integration Enterprise Security Experience Transformation
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Healthcare Payor Healthcare Technology
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Identity Access Management Intelligent Automation
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Legacy Application Modernization Life Sciences Technology Loan Origination
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Machine Learning Medical Devices Microservices Mobile Edge Cloud Monetizing 5G
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Network API Network Assurance Network Performance Network Transformation No-code/ Low code Application Development
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Process Mining and Process Excellence Product Engineering Product Sustenance Public Cloud
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Ransomware Retail Banking
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Software Application Development Software Development Software Engineering Software Modernization Software Product Development Software Product Modernization

What is Customer Intelligence?

Customer intelligence (CI) analyzes a large amount of data to determine the most effective and optimized ways to interact with customers. Customers’ information and activities are analyzed to understand better and build more meaningful business relationships.

CI consistently builds loyalty and return business by engaging customers ahead of time and proactively guiding and optimizing offers across all customer touchpoints. It also improves retention by providing the most up-to-date information and seamless experiences. It also delights users by providing dynamic customer context through relevant, personalized, and targeted interactions. By focusing on the most valuable customers, CI maximizes return on investment. Aside from increasing marketing effectiveness, CI is an essential component of customer relationship management (CRM).

What are the business benefits of Customer Intelligence?

  • CI solution provides robust and actionable recommendations for managing the relationship between enterprises and customers.

  • Integrating multiple data sources and systems generates a profile for everyone, understanding what drives their choices and guiding them to their next best action.

  • CI assists organizations in better understanding their customers so that they can improve interactions and provide more personalized customer experiences.

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    You can also email us directly at info@persistent.com