Glossary

Digital Experience Platform

A
Agile Development AIOps Analytics Platform API Integration API Management Application Modernization Artificial Intelligence Augmented Reality
B
Banking as a Platform Banking as a Service Big Data Business Analytics
C
Claim Automation Claims Management Clinical Research Clinical Software Cloud Advisory Cloud Deployment Cloud Infrastructure Cloud Migration Cloud Native Development Cloud Security Cloud Strategy Cloud-native Security Core Banking Corporate Banking Customer Data Platform (CDP) Customer Experience Customer Experience Journey Customer Experience Strategy Customer Intelligence CX Strategy Cyber Resilience Cybersecurity
D
Data Analytics Data Center Modernization Data Integration Data Lake Data Security Data Transformation Denial Management DevSecOps Digital Banking Digital Commerce Digital Engineering Digital Experience Platform Digital Front Door Digital Health Platform Digital Insurance Digital Lab Digital Mosaic Digital Payments Digital Platform Digital Transformation Digital Wealth Management
E
Edge Computing Enterprise Integration Enterprise Security Experience Transformation
H
Healthcare Payor Healthcare Technology
I
Identity Access Management Intelligent Automation
L
Legacy Application Modernization Life Sciences Technology Loan Origination
M
Machine Learning Medical Devices Microservices Mobile Edge Cloud Monetizing 5G
N
Network API Network Assurance Network Performance Network Transformation No-code/ Low code Application Development
P
Process Mining and Process Excellence Product Engineering Product Sustenance Public Cloud
R
Ransomware Retail Banking
S
Software Application Development Software Development Software Engineering Software Modernization Software Product Development Software Product Modernization

What is Digital Experience Platform?

Digital Experience Platform (DXP) is software that meets the needs of organizations undergoing digital transformation. DXP provides unmatched customer experiences to improve customer retention. DXP can be a collection of products or a single product that works together to improvise enhanced customer experience. DXPs enable businesses to digitize operations, deliver connected customer experiences, and collect actionable customer insight.

Customers now interact with businesses primarily through digital channels, including web, mobile, and social media.

Customers expect great experiences from organizations worldwide. Customers can engage with and influence public sentiment for companies through social media.

Mobile devices provide location and immediacy, giving businesses more ways to communicate with their customers. With data insight, it is now possible to provide a highly personalized experience to a single audience segment.

What are the business benefits of Digital Experience Platform?

  • DXPs improve targeted advertising for users. Third-party cookies are on their way out, forcing brands to find new ways to provide personalized customer experiences.

  • DXPs help provide a personalized experience to users based on behavioral similarities, enhancing customer satisfaction.

  • DXPs provide optimized integration with other platforms, a 360-degree view of each customer, and user-friendly dashboards and machine learning-powered insights.

Related Content

Contact us

    You can also email us directly at info@persistent.com.

    You can also email us directly at info@persistent.com